Thursday, September 11, 2008
Bikes on High Street
I'm sure you've heard of the Chanel bike by now. Before that there was the Armani bike, both so rare and expensive as to be very exclusive. Now, high end Japanese denim company Evisu is getting in on the act. I've primarily heard the brand referenced as part of the inventory of a number of hip-hop clothing stores so maybe that means in the future there will be a Rocawear bike or a Baby Phat bike. Perhaps there will be a Levi's bike. High end American designers might embrace the trend. I can imagine a Marc Jacobs bike, can't you? What about a Vera Wang bike? With designers literally making bicycles chic with their style and their status, I think many more people will ride bikes because they won't worry about being assumed to be poor and those who love to consume conspicuously will still be able to do so. These folks will probably not become steadfast cyclists, but at least it will get some cars off the rode for a while and open up the public's eyes to alternative modes of transportation.