This ad boats of the apartment community's "direct access to the Chattahoochee River and the Chattahoochee National Park." The bike they're offering allows you to take advantage of the community's "natural beauty."
This apartment community is actually located in the city of Atlanta. It touts itself as, "Highly walkable," and, "Imminently natural." It also describes the wonderful lifestyle available at Glenwood East through driving less:
Glenwood East gives you the chance to be at the forefront of a new urban ideal-one based on the human scale-instead of the automotive one.
You’ll drive less. Live more. And make the most out of every moment. A whole new meaning.
If potential apartment-dwellers might be swayed by the promise of walkable communities, might homeowners also find the idea attractive? Perhaps this is one of the ways to get people to move back into the city.