Tuesday, October 5, 2010

Karl Lagerfeld Does Cycle Chic for Italian Fashion Brand Hogan


This short film entitled La Lettre was written and directed by Karl Lagerfeld to present his capsule collection for Hogan. In it, two lovers cycle through a day in Paris--one brooding over a mysterious letter. Personally, I find cycling helps me clear my head and prevents me from obsessing over stuff, but then again, I'm not Parisian.

When considering the film's theme, Largerfeld recounts his fondness for cycling in New York Magazine.
"Cycling is fun. It’s a young, fresh way of getting around, and it is perfectly suited to the boot I designed for Hogan,” he explained. “When I was young, I used to cycle eight kilometers to and from school every day. When I’m on vacation in the South of France I often ride a bike.”

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Maira Gall