Wednesday, September 21, 2011
Ralph Lauren Goes All In On Cycle Chic
So not only has Ralph Lauren appropriated the style, the bikes, and the mustaches of the Tweed Run/Ride, but he's the sponsor/owner (?) of the Rugby Ralph Lauren Tweed Run on October 15 in New York City. I can't help but think of the Peach Bowl which then became the Chick-fil-A Peach Bowl and is now just the Chick-fil-A Bowl. Of course, this is going to be a much more exclusive event with registration only available to the first 100 cyclists to sign up. What does that even mean? Maybe the registrants will be eligible to win prizes. Perhaps eager tweedy cyclists will be treated to a special runway show featuring Rugby Ralph Lauren plus fours and capes. Maybe someone will win one of the 50 limited edition Rugby Tweed Run Bikes produced by Pashley Cycles.